VCUarts Fashion hosts a fashion event every year to showcase the work of design majors. Fashion Merchandising majors plan and run the entire show.
Operations: Back of House
The event planning class was split into different committees. I was part of the operations back of house committee with Erika Gesell and Courtney Deviney. We were in charge of everything going on behind the scenes during the show.
My job mostly involved communication with dressers and guides. I was in charge of all of the dressers and I also worked closely with the front of house operations so everything ran smoothly.
I contacted all dressers and promoted, hosted and ran an interest meeting. After acquiring volunteers, I ran a training meeting going through all of the responsibilities of dressers. Finally, I had to assign every dresser to one or two models and get them to sign contracts.
Everyone in the class would help out all other committees and complete tasks that required the entire classes attention. For example, I would help create the poster for dresser training for the promotions team. I also helped with model call and training, as well as contacting guides.
New Logo Rebranding
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adidas logo
We crafted adidas’ new logo based on the ‘X’ shown on an older shoe model. This can be seen in the photo on the previous slide.
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adidas instagram page
adidas’ new Instagram page features the new logo in peach, which is the 2024 color of the year. We also put three different highlight stories on the page to exemplify the past (originals), present (atm), and the future (revival).
Reflection
This project was unlike anything I had done before. It was a bit challenging to think of ways to rebrand a company that already has a strong sense of self. Once we figured out our plan, I enjoyed creating the new logo through photoshop. Overall, this was an interesting project as it made me see adidas in a different perspective.