WHat was the ask?
Rebrand adidas to fit their archetype and target market.
Our first step to completing this assignment was figuring out adidas’s archetype and consumer demographics. We quickly realized that adidas is the Hero archetype meaning they focus on making the world better with their product.
This was group project completed with Moira Schofield and Emily Despiegelaere who are mentioned in the previous project.
Our rebranding strategy involves 3 different parts to represent the three stripes of the adidas logo. We wanted to honor adidas’ past by using their sneakers as inspiration for the newly crafted brand logo. Then acknowledge the present with our new slogan. Finally, revive the future with a new social media setup.
New Logo Rebranding
-
adidas logo
We crafted adidas’ new logo based on the ‘X’ shown on an older shoe model. This can be seen in the photo on the previous slide.
-
adidas instagram page
adidas’ new Instagram page features the new logo in peach, which is the 2024 color of the year. We also put three different highlight stories on the page to exemplify the past (originals), present (atm), and the future (revival).
Reflection
This project was unlike anything I had done before. It was a bit challenging to think of ways to rebrand a company that already has a strong sense of self. Once we figured out our plan, I enjoyed creating the new logo through photoshop. Overall, this was an interesting project as it made me see adidas in a different perspective.